Reducing natural resources consumption, energy use, emissions and waste is beneficial for the environment. However, it's urgent to promote eco-effectivity: working to make products, services and systems environmentaly correct, instead of changing incorrect things into "less bad" things.
Our life style is not sustainable. The evidence that proves it is that if the more than 6.000 milion humans on Earth lived like rich countries' people we would finish off the planet resources. It is essencial to promote the call for simplicity or simple life and the necessary decrease of growth.